WCT Malls launches ‘Ceria Raya, Mesra Bumi’ campaign
10 March 2025
From L-R: Foong, Tian, Khalid Mohamed, Gary Hor, Hee, Mohamad Zahri, Shahrin Mokhtar and Zain Azly at the launch of WCT Malls Hari Raya campaign, titled ‘Ceria Raya, Mesra Bumi,’ at Paradigm Mall Petaling Jaya on March 6, 2025.
PETALING JAYA, 10 March 2025 - WCT Malls has launched its Hari Raya campaign ‘Ceria Raya, Mesra Bumi,’ a unique Hari Raya celebration embracing sustainability and contributing to a greener future.
The campaign was launched on March 6, 2025 at the Paradigm Mall in Petaling Jaya.
Present at the grand launch and ribbon cutting celebration were Petaling Jaya mayor Mohamad Zahri Samingon, SWCorp chairman Hee Loy Sian, SWCorp chief executive officer Khalid Mohamed, WCT Malls Management advertising and promotions assistant general manager Gary Hor Chen Yan, Paradigm Mall Petaling Jaya general manager Foong Khar Mun and Tourism Malaysia strategic planning senior director Shahrin Mokhtar.
Also present were WCT Land sales and marketing senior general manager Nat Quah Yin Yin, gateway@klia2 general manager Tian Keng Swee and Petaling Jaya City Council (MBPJ) solid waste management and public cleansing department director Tpr Zain Azly Abdul Rahman.
WCT Malls is making sustainability the centrepiece of its Hari Raya celebrations this year.
For the first time, all WCT Malls, namely Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, gateway@klia2 and Subang Skypark will feature Raya eco-friendly decorations crafted entirely from recyclable cardboard materials.
As part of WCT Malls’ commitment to environmental responsibility, the initiative promotes creative upcycling while preserving the festive spirit of Hari Raya.
Shoppers visiting WCT Malls will be greeted with handcrafted decor, including intricate kampung houses, traditional archways and ketupat ornaments, all constructed using sustainable materials.
The children of Rumah Kebajikan Raudhatul Al-Faeez performed Islamic devotional songs, known as nasheed, at the event.
“Our theme, Ceria Raya, Mesra Bumi, reflects WCT Malls’ commitment to sustainability while creating an immersive and joyful festive experience.
“Through our collaboration with Cardboard Country, we showcase how sustainability and festive celebrations can go hand in hand,” WCT Malls chief executive officer Selena Chua said in a statement.
Chua added, “Hari Raya is a time for joy, togetherness and gratitude. With Ceria Raya, Mesra Bumi, we encourage shoppers to celebrate in a way that also honours the environment. By incorporating sustainable elements into our festive decorations, gifting and shopping experiences, we hope to inspire a more mindful approach to celebrations while preserving the essence of Raya traditions.”
As part of the Raya festivities, Paradigm Mall, Petaling Jaya hosted underprivileged children from Rumah Kebajikan Raudhatul Al-Faeez, Kuala Lumpur at the mall’s upper atrium, level UG.
The children were treated to lively Raya performances and an iftar session at A&W Restaurant located in the mall. The children also put up an enthusiastic nasheed performance for the entertainment of everyone.
The mall also brought smiles to the children when they received their goody bags and “duit raya” to welcome the Hari Raya Aidilfitri.
Additionally, WCT Malls contributed donation of RM3,000 to the orphanage to help ease its financial burdens.
Mock cheque presentation by WCT Land sales and marketing senior general manager Nat Quah to a representative of Rumah Kebajikan Raudhatul Al-Faeez, Kuala Lumpur.
In line with the sustainability-themed celebration, WCT Malls has introduced several eco-friendly initiatives to promote greener shopping and gifting habits:
Raya packet holders – Made from recycled paper materials, these specially designed packet holders serve as a sustainable alternative to traditional Raya envelopes, reducing paper waste.
Ceria Raya gift set – A thoughtful gift set featuring a hand towel and a glass cup, designed to promote the 3R initiative (Reduce, Reuse, Recycle) in daily life.
Exclusive tiffin carrier redemption programme – Encouraging shoppers to reduce the usage of single-use plastic containers, WCT Malls is offering a stylish, reusable tiffin carrier for redemption with qualifying purchases. This initiative promotes sustainable food packaging habits and reduces plastic waste.
Adding excitement to the celebrations, each WCT Malls will host a variety of pocket talks on recycling, eco-workshops, Raya traditional costume contest and traditional dance performances, including Malay cultural dances Zapin and Tarian Joget.
WCT Malls giving back to the less fortunate by sharing Ramadan blessings with underprivileged children.
Additionally, shoppers can visit the Raya Market at Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru and gateway@klia2to to purchase their Raya necessities, from local artisans to fashion and kuih Raya, all under one roof.
Working with SWCorp and PJ Eco Recycling Plaza (MBPJ), Paradigm Mall Petaling Jaya will host workshops and talk sessions focused on upcycling and sustainable living. These sessions aim to inspire a greener lifestyle by promoting creative ways to give new life to discarded items.
Paradigm Mall Petaling Jaya is also collaborating with Refash Malaysia, a used clothing store, to host the GoGreen Market from March 14 to April 6, 2025. This initiative promotes eco-conscious shopping by encouraging shoppers to recycle and sell their pre-loved clothing while earning WCT Malls e-vouchers as a reward for their eco-friendly efforts.
WCT Malls’ Ceria Raya, Mesra Bumi campaign reaffirms its commitment to sustainability by fostering awareness and encouraging shoppers to celebrate responsibly.
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