11 December 2024

 

KUALA LUMPUR 11 DECEMBER 2024 - AS CONSUMERS increasingly seek experiences beyond traditional shopping, WCT Malls is responding by integrating adventure, family-centric activities and interactive festive engagements in its malls.

 

This innovative approach aims to redefine retail spaces as vibrant social destinations where visitors can engage, connect and create lasting memories, surpassing the limitations of online shopping.

 

Creating engaging community spaces

In its mission to create vibrant community spaces, WCT Malls has transformed its shopping experience by introducing the ESCAPE Theme Parks at Paradigm Mall Petaling Jaya and Paradigm Mall Johor Baru.

 

Designed for all ages, these theme parks offer activities such as tree climbing, giant slides, rope courses, and obstacle challenges.

 

These interactive attractions provide an ideal setting for friends, families, corporate team-building events, student field trips and individuals to connect and create memories through shared play.

 

Paradigm Mall Petaling Jaya is set to elevate its retailtainment offerings with the upcoming launch of a cutting-edge laser tag arena in January 2025.

 

This latest addition promises adrenaline-pumping excitement, combining high-energy gameplay with immersive technology to create a unique entertainment option for shoppers of all ages.

 

Additionally, karaoke enthusiasts can enjoy singing at Karaoke Manekineko, adding to the mall’s dynamic offerings and appealing to families, friends, and gaming enthusiasts alike.

 

Meanwhile, Paradigm Mall Johor Baru houses the state’s first and largest indoor ice-skating rink, offering a refreshing winter-like escape from Malaysia’s tropical heat.

 

The mall also introduced Roll On, a roller-skating venue with a retro American-themed exterior and a neon-lit interior, which further adds to its lineup of attractions.

 

This space blends nostalgic charm with modern flair, making it a preferred spot for roller-skating enthusiasts. Other highlights include: > VR+ Zone: A next-generation multiplayer virtual reality area which immerses visitors in cutting-edge virtual reality adventures. > Fun Scape: Offers classic arcade games with modern upgrades, old-school joysticks, CRT monitors and authentic retro sound effects for gaming enthusiasts. > Camp5: Malaysia’s premier fully air-conditioned climbing facility with walls up to 15 metres high. > GSC: Offers an immersive cinematic experience with the 4DX and D-BOX. > SingCube: Provides a vibrant, private karaoke experience, perfect for music lovers of all ages.

 

For younger visitors, Baby Shark Adventure Ville, the first of its kind in the region, is featured alongside thematic attractions such as Utopia Titan x Theme Park and Utopia Jungle World, which are packed with thrilling rides and challenging obstacle courses.

 

These are designed to ensure that children and families can enjoy interactive and memorable experiences.

 

WCT Malls Management Sdn Bhd chief executive officer Selena Chua highlighted the vital role of retailtainment in today’s evolving retail landscape. “Shoppers today are not just looking for goods and services – they’re seeking memorable, shared experiences.

 

“Retailtainment isn’t merely about entertainment; it’s about creating spaces where people feel connected, valued, and inspired.

 

“By integrating these elements into our malls, we’re enhancing the overall shopping journey, fostering community, and driving foot traffic for our tenants.”

 

Elevating holiday shopping with immersive celebrationsThis 2024 holiday season, WCT Malls is thrilled to partner with globally recognised intellectual properties (IPs) like Disney and CoComelon to create festive displays and interactive photo corners designed to transport visitors into magical holiday settings.

 

Found at Paradigm Mall Petaling Jaya, Paradigm Mall Johor Baru, gateway@klia2 and SkyPark Terminal Subang, the displays go beyond traditional seasonal decorations.

 

They feature elaborate Disney and CoComelon displays, including life-sized backdrops, character cut-outs and holiday decor, captivating families, fans and visitors of all ages.

 

Visitors can capture special memories, explore vibrant themed zones and participate in family-friendly activities.

 

By bringing the charms of Disney magic and CoComelon to life, WCT Malls creates an immersive holiday experience that connects with visitors emotionally.

 

Delivering value to tenants and shoppers WCT Malls’ commitment to experiential activations and IP collaborations has proven effective in boosting foot traffic, engagement and tenant sales.

 

These festive activations not only attract a diverse audience but also offer an experience that online retail cannot replicate.

 

Chua concluded, “At WCT Malls, our focus is on creating spaces where people can come together to make lasting memories.

 

“By partnering with well-loved brands like Disney and CoComelon, we’re elevating the holiday season with experiences that go beyond shopping – fostering engagement, celebration, and connection.

 

“These IP-themed events not only delight our shoppers but also strengthen our support for tenants by driving foot traffic and enhancing the overall mall experience,” she added.

 

Click here to read original article from The Star